Are you worried that potential customers are going to competitors because they can't find your business when they are on the move? Do visitors struggle to find information on your website when using a smartphone? Do you want to advertise with QR Codes? Do you think you need a mobile app?
A mobile website is designed to work well on smartphones and tablets without the expense of developing a mobile app for every type of device. It helps potential customers get the information they need quickly and easily, meaning that they are more likely to bring you their business.
Many people believe that a regular website is sufficient for smartphones such as iPhone, Android and Blackberry. Try viewing your website on a phone and you'll realize this is just not true. Regular websites have too much information and are just too hard to navigate when using them on a small screen.
If you are a step ahead of the competition, you are already considering using QR Codes in your advertising. Many companies fall into the trap of pointing QR Codes to pages on a regular website. This just frustrates visitors, leading to an advertising campaign that completely backfires.
A mobile website ensures you satisfy visitors using mobile devices, on the move or relaxing at home.
A mobile-friendly website is designed to present you company in a clean, fast and professional way for visitors using mobile devices. A mobile website is typically laid out very differently from a regular website, following these primary rules:
present the most relevant information first
remove the need for zoom & horizontal scrolling
use features of mobile devices such as 'tap to call' and maps of the current location
don't require a new visitor to install an app before they can use the site on a mobile device
Although a mobile website can be a small-screen version of a whole regular website, in many cases the most effective mobile websites answers the questions a mobile user has:
how do I know I picked the best website from all the search results?
how do I find you and what are your opening hours?
why should I visit you rather than a competitor?
Making the mobile website easy to read, easy to use and focused on what matters to a visitor using a smartphone is the simple answer to 'what is a mobile website?'.
use a dedicated mobile website design tool, such as Consected Mobile Sites
use a 'mobilizer' service that converts an existing regular website into a plain vanilla mobile version
develop specialized styles and web templates to present the existing website in a mobile-friendly way
Although any of these approaches may produce a mobile website that works well enough, only option 1 (using a dedicated mobile website design tool) allows you to publish a smartphone website that presents the information that mobile and tablet users really need, quickly and easily.