The Two Big Rules for a smartphone-friendly website
(extract from the full eBook)
See how new customers can find you
Help current customers find out more about you
Learn why it is not just about the “size of your screen”
Consected Instant Mobile Sites eBook Series
Copyright 2011 – Consected LLC
What is a Mobile Website, and why do I need it?
Open up a regular website on a smartphone such as an iPhone, Android or similar device. As a view from 30,000 feet it looks fine, but your fingers are suddenly fatter than almost anything on the screen. You can't read the text or hit the links. And because you aren't sitting at a desk, idly browsing, your behavior is different. You are mobile and you want something, right now!
To satisfy smartphone users, mobile websites have to follow these Two Big Rules:
deliver pages that are easy to use on a small screen
provide the information visitors actually need
Remember one and forget the other and you are just going to frustrate potential customers trying to find your information. Unfortunately many mobile website design services only focus on looking good on a smartphone screen and completely forget that the quality, order and content of information must also be mobile-friendly.
What type of businesses need a mobile website?
Taxi & car services
Real estate agents
Hotels & lodging
If you run a business with a location that customers visit it is essential that you have a real mobile-optimized website so new customers can find you. In this first eBook in the Instant Mobile Sites series I am offering some valuable information to small- and mid-sized businesses that still wonder why they need a mobile website. This information is based on best practices I have gained working with big corporates, combined my own experience of what works as the owner of a small business.
With only Two Big Rules to follow, building a valuable mobile website can be surprisingly easy, and with the right tools you shouldn't need deep technical skills. So keep reading to find out how you can meet the needs of smartphone visitors, with a mobile website that is:
easy to use
delivers the information visitors need
keeps user engaged
Mobile Sites don't just look different, they are different
Some companies believe that you can just take your current website and reorganize the pages a little for a mobile device. There are online services that offer to convert your website automatically. They take all the menus, boxes and text, and organize them as a vertical stack of blocks. In our own tests we were initially quite impressed. But when we actually tried to find the useful information on the pages, it was hidden in a mass of unnecessary icons and unusable menus.
Observing the way smartphone users work with websites, we have learned that in great mobile websites:
Important information must appear first
People use mobile devices when they are on the go. They need information, not marketing fluff.
No Flash banners
They just don't work.
Split it up into microsites
Break your site up. Nobody is going to browse it all, so make the navigation easier to use.
Use QR Codes
If you want visitors to get more value from printed advertising, don't make them type the URL.
A call to action your visitors can act on
Marketing 101 maybe, but it is even more important for mobile websites.
Follow these guidelines and visitors will be drawn in to the simple to use pages, and find the information they need easily. In this eBook we are going to focus on the first one – Important Information. We'll take some time to look at the rest of the guidelines in the follow-up eBooks in the Instant Mobile Sites series.
That was an extract of the Consected Instant Mobile Sites eBook "The Two Big Rules for a smartphone-friendly website". Sign up to download the complete eBook immediately, for free. You will also receive the other eBooks in the series for free, one each week, and our valuable tricks and tips email newsletter no more than once a month.
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